LA FARINERA
La Farinera emerges as a project that revisits roots through the recovery of flour craftsmanship and its dialogu
e with contemporary environmental needs. It also addresses the lack of aesthetics in product packaging such as flour and proposes a narrative around na Margalida, founder of "Farines La Farinera", to emotionally connect with consumers and promote local consumption. Sustainability is key, reflected in the use of environmentally friendly materials and processes.
La Farinera advocates for proximity, sustainability, and tradition, aiming to revalue an essential product and captivate consumers' interest with an attractive and balanced design.